Role of Advertisement in Creation of Brand Equity

Abstract

The study examined the role of advertising in creating the brand equity of cosmetic products. The purpose of the study to establish a theoretical and empirical basis that shows the role of the advertisement in creation of brand equity regarding cosmetic products. In this study 100 Girls students were selected by using the random sampling method from the Govt. College of the Rohtak Division. A structured questionnaire was used as a tool to collect primary data from respondents.  Data were analyzed using SPSS. This study explores the relationship between adverting and brand equity creation. In particular, the study focuses on Qualitative perspective of the advertising. Based on findings of the data show that the contents of advertising play a prominent role influencing brand equity