The Effectiveness of Information System on the Marketing Methodologies, And the Best Practices to Overcome Challenges

Abstract

Management information system started to play a massive role positively on many economics sectors. On the other hand, marketing as a career presents the opportunity for growth and development through time. Unlike other careers, it is highly diverse and one has the opportunity to explore different avenues associated with marketing. Of interest is the fact that it deals with people directly and influences their choices on whether to purchase a product or not or to make a decision to associate themselves with a company. This career is preferable for discussion since over the years, it has been greatly affected by Information Technology. Information Technology impacts marketing in different ways. Summarily, the most influential impact is the enhancement of service provision and saving on labor costs. Additionally, it has led to the enhancement of marketing operations, thereby changing the face of the product or the company positively. For instance, the industry dealing in consumer packaged goods has had its character transformed in terms of marketing by Information Technology.