The Contemporary Mass Culture

Abstract

This paper is divided into three parts. The first part of the paper focuses on the analyses of the contemporary culture based on Theodor . W. Adorno’s essay “The schema of mass culture”. The second part of the paper focuses on the application of the techniques (analysed in the first part) to Adorno’s other essay “Free time”. The third or the final part deals with the representation of women in Indian television serials in relation with “The schema of mass culture”.